Nordstrom Rack unveiled a reimagined brand identity inspired by its bold, confident and savvy customer base. The identity aims to further differentiate Nordstrom Rack in a competitive and loud off-price retail market, attract new customers and better connect with existing customers. The new branding celebrates and reflects the bold, authentic, empowered and expressive spirit of our customers while showing them even more ways to Rack whether they shop on our website, app or at one of our Nordstrom Rack stores.