As part of Pride month, Nordstrom announced it will be providing a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund, to support transgender, nonbinary and gender nonconforming individuals. For anyone struggling to access hormone care, this fund will underwrite their choice of Hormone Replacement Therapy (HRT) care through FOLX, with 75% of funds reserved for Black and Indigenous people, and people of color (BIPOC).
Additionally, Trans Lifeline is the giveback partner for our BP. Be Proud brand with 10% of net sales being donated towards the peer support and crisis hotline, and microgrants providing financial resources directly to transgender people across the U.S. and Canada. Between these efforts, Nordstrom hopes to give $350,000 in support of the Transgender community.
Nordstrom will also be highlighting brands founded or designed by the LGBTQIA+ community. It is Nordstrom’s priority to support the community year-round by offering a dynamic assortment of products and experiences, including:
BP. Be Proud: The BP. Be Proud collection marks our first gender inclusive collection, featuring a range of silhouettes for people of all gender expressions. The lead designer for this collection is queer and we engaged different members from the LGBTQIA+ community to provide insight on what they see as missing from the current apparel landscape.
The Phluid Project: Nordstrom is kicking off an ongoing partnership with The Phluid Project with an exclusive Pride capsule featuring gender-free accessories including hats, bags and socks, launching at the end of May. The Phluid Project launched in March 2018 in NYC and online as a gender-free fashion brand and has since became a leader known for breaking the binary.
MANTL: co-founded by Karamo Brown – the best-selling author, producer and Emmy-nominated host on Netflix's Emmy-winning series Queer Eye – will be available at Nordstrom. Karamo created the skincare line for both the face and scalp after going through his own balding journey, with the mission to empower the bald and balding to live their fullest lives comfortably and confidently.
Boy Smells: Packaged in pink and conceived beyond the gender binary, Boy Smells makes loving your identity a daily ritual. Co-founders and real-life partners Matthew Herman and David Kien created Boy Smells as items they’d want to use on a daily basis and products that were fluid and essential.
Leeway Home: celebrates everyone at every stage of life and offers products to fit them. From entry way kits to standalone pieces, Leeway Home has every dish you need coming in one box – creating a simple way to set your table.
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