We’re excited to debut our latest Center Stage at our NYC Flagship, Rag & Bone Deli. The month-long pop-up runs through June 5 and the shop’s design is a reimagination of an authentic New York neighborhood deli. In addition to the NYC flagship, the immersive retail experience will be amplified through 10 extended assortment locations and Nordstrom.com. Customers can shop a curated mix of women’s and men’s high summer 2021 ready-to-wear and accessories collections, including 20+ exclusive items created for the collaboration, as well as a limited-edition range of graphic t-shirts.
Custom fixtures have been made for the pop-up including billboard displays, a neon deli sign, and a hand-painted awning to frame the space. In the fitting room, customers will be met with a mirror giving the illusion of an infinite deli aisle. Rag & Bone has commissioned artist Timothy Goodman to create a special mural for the exterior of a roll-up gate near the cash wrap. Deli snacks will be on display, as well as Rag & Bone branded newspaper stacks and a digital screen streaming original content - all bringing the deli experience to life.
To celebrate the opening, Rag & Bone and Nordstrom will make a special $25,000 grant to Restaurant Workers’ Community Foundation to benefit the Restaurant Workers COVID-19 Crisis Relief Fund, which provides aid to individual restaurant workers and industry nonprofits, as well as zero-interest loans to restaurants to get them back up and running. Supporting communities in need is a core value for both brands, particularly in NYC as the restaurant industry recovers and works to rebuild.
In addition to Nordstrom.com, elements of the pop-up and collection will also be available at Nordstrom Bellevue Square (Bellevue, WA), Nordstrom Michigan Avenue (Chicago, IL), Mall of America (Minneapolis, MN), La Jolla at UTC (San Diego, CA), Fashion Square(Scottsdale, AZ), Century City (Los Angeles, CA), Valley Fair (San Jose, CA), Domain Northside (Austin, TX) and The Mall at Green Hills (Nashville, TN).
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