Starting This Friday! The Nordstrom One-Of-A-Kind Anniversary Sale
Experience the interactive Multichannel News Release here:
THOSE WHO KNOW, GO
The Nordstrom Anniversary Sale originated in the 1960's and is a one-of-a-kind sale – every July, the company brings in new styles from highly sought-after brands for men, women and kids. The retailer is committed to having a unique breadth of offering from accessible to luxury price points and the Anniversary Sale follows suit. It's the ultimate sale with something for everyone in every category: clothing, shoes, handbags, accessories, home and beauty. The company hopes customers will experience a sense of discovery finding a new brand or item as they shop the sale.
Brands new to Anniversary Sale this year include Good American, Good Man Brand, Cinq a Sept, ATM Anthony Thomas Melillo and
"We're fortunate to have a terrific team of buyers who start working with our merchandise partners months before the Anniversary Sale begins," said
BEAUTY EVENTS AND EXCLUSIVES
For a daily dose of free samples, gifts with purchase and expert tips, customers are invited to stop in during Glam Out Days – taking place throughout the Anniversary Sale with more than 300+ beauty exclusives for every beauty fan.
MAKING SHOPPING EASY AND FUN
- Buy Online, Pick-Up In-Store and Curbside Pickup
- Scan + Shop – allows customers to add items from the Anniversary Sale catalog to their
Nordstromapp with the click of their camera icon
- Sneak-A-Peek Site Experience – allows customers to view all Anniversary Sale merchandise before the sale begins
- Exclusive Snapchat Lens –
Nordstromteamed up with Snapchat to create a custom lens for Anniversary Sale featuring real accessories that are part of the event. To access, customers can scan Snapcodes that are printed on coffee cups, catalogs, ad materials and located in stores, unlocking the themed lens.
- Snapchat Geofilters – allow customers to share their location from inside any full-line
Nordstromstore using a special filter.
The campaign features sale picks from brand ambassadors in the Anniversary Sale catalog and online at nordstrom.com/anniversarysale, as well as videos on Nordstrom.com and the retailer's social platforms.
To download additional images and video, please visit nordstrom.com/pressroom.