Nordstrom and ASOS: Shop the Collection IRL in Nordstrom Stores

Nordstrom is excited to continue our partnership with ASOS, the online destination for fashion-loving 20-somethings around the world. Starting today, Nordstrom customers can shop ASOS in 10 Nordstrom stores and on This includes an immersive shopping experience named ASOS | Nordstrom at The Grove, designed specifically to engage 20-something customers. 

The two-story, 30,000-square-foot space will feature experiential elements and relevant brands that are specially curated by both Nordstrom and key partners like ASOS and Topshop and Topman. It will also feature other complementary brands with shop-in-shops from Nike and Levi's and an assortment of other brands like WAYF, NAKED Wardrobe, Open Edit and more. 

The shopping experience at the Grove will serve as a young adult incubator for Nordstrom to test activation concepts that inspire 20-something customers and bridge the gap between digital and physical retail, including flexible content creation spaces that will evolve over time, exclusive services offered by brands customers know and love, and community integrations featuring local brands and creators.  

These may include customization and self-expression like customizations, alterations and more. Some of these services will be delivered by local partners who bring a local perspective, including: 

  • Sneaker Cleaning with Jason Markk: Jason Markk is a brand rooted in sneaker culture and a need for products that were not only effective but responsibleto offer sneaker cleaning services at ASOS | Nordstrom. We're excited to offer sneaker cleaning as a service to extend the lives of shoes and re-energize a key part of the wardrobe while exploring new styles as they browse the ASOS | Nordstrom assortment. 
  • Customization with Lot, Stock and Barrel: Lot, Stock and Barrel will offer customization services including chainstitching, custom patchwork, free design, monogramming and more to enhance your customization collaboration experience. Lot, Stock and Barrel empowers creativity and evolves retail and event spaces into top-tier engaging and collaborative design experiences for both individuals and brand partnerships alike.

Core Nordstrom services like online order pickup, easy returns and styling will also be available. Customers will also be able to pick-up online orders from from ASOS | Nordstrom at The Grove. 

Like Nordstrom, the 20-something customer values sustainability and cares about climate change. In addition to existing programs like BEAUTYCYCLE, Clothing Donation and Clothing Life Extension, we considered how we could reduce greenhouse gas emissions from this store. To support this goal, we reconfigured the store lighting to significantly reduce energy-use in the store. We invite customers to bring their own bags. We can provide the ASOS | Nordstrom bag for those who request it. The paper bag is made of 40% post-consumer recycled content and is 100% recyclable.

ASOS | Nordstrom will be available in Nordstrom stores in NYC; Los Angeles, CA; Bellevue, WA; Chicago, IL; Dallas, TX; Aventura, FL; Scottsdale, AZ; Brea, CA; and San Diego, CA. As part of the May launch, Nordstrom will be introducing styles from ASOS across summer dressing (e.g., beach to bar), swim, party and evening wear, resort-style, denim, casual and athleisure for both men and women. Designed to be accessibly priced, Nordstrom will be introducing more than 650 styles in-stores and on, with most products available for under $100. Nordstrom will also be introducing hundreds of new ASOS styles each month both in-store and online. The assortment will be available across a wide range of sizes and reflect ASOS' responsible approach to issues like body image and inclusivity, featuring sizes 00-26.