New Nordstrom Service Lets Customers Shop by Text

Retailer is First in U.S. to Enable Secure Shopping and Buying with TextStyle

SEATTLE, May 19, 2015 /PRNewswire/ -- Nordstrom, Inc. (NYSE: JWN) today launched TextStyle at all of its 116 U.S. Nordstrom stores.  TextStyle is a seamless, secure way for customers to make curated purchases from their salesperson or personal stylist using text messaging. With the launch of TextStyle, Nordstrom is now the only retail company in the U.S. that offers customers who opt in the ability to shop and buy with a text message.

In 2014, the retailer launched NEXT, an opt-in, secure one-to-one service that lets Nordstrom customers who prefer texting to communicate with their salesperson using their smartphone. TextStyle leverages the security, privacy and capabilities built into the Nordstrom NEXT texting service.

"TextStyle is an important step forward in our continued efforts to develop ways to serve customers on their terms," said Jamie Nordstrom, president of stores. "For customers who prefer text messaging, TextStyle is a way for our salespeople to provide a personalized styling experience and for customers to view and buy seamlessly with the convenience and simplicity of a text message, wherever and whenever they like."

How to use TextStyle

  1. Customers using their NEXT texting account opt-in to use TextStyle.
  2. Using TextStyle, a customer or salesperson sends a private text message with a description or photo of a product.
  3. If the customer likes any of the recommended items, they can purchase by simply replying "buy" plus a unique code.
  4. The purchase is completed using the customer's account information. 
  5. Items ship directly to the customer with Nordstrom free standard delivery.

TextStyle and NEXT are built with the customer privacy and security in mind. NEXT is an opt-in-only texting platform developed by Nordstrom and Twilio that provides Nordstrom salespeople a unique 10-digit number for one to one text communication with their customers.

About Nordstrom 
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 304 stores in 38 states and Canada. Customers are served at 118 Nordstrom stores in the U.S. and Canada; 178 Nordstrom Racks stores; two Jeffrey boutiques; and one clearance store. Additionally, customers are served online through, and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at and its five clubhouses. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.

Dan Evans
Nordstrom, Inc.
(206) 303-3036  

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SOURCE Nordstrom, Inc.