New Concepts @Nordstrom Men Launches Union & Company: An Exclusive 13-Brand Collection with LA-Based Retailer Union, Curated by Sam Lobban & Chris Gibbs

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JULY 11, 2019

The Limited Pop-Up Series Features Union, Awake NY, Marni, Fear of God, Jordan Brand & More

New Concepts @Nordstrom Men Launches Union & Company: An Exclusive 13-Brand Collection With LA-Brand Retailer Union, Curated by Sam Lobban & Chris

NEW YORK (July 11, 2019) – Sam Lobban, Nordstrom VP Men’s Fashion, announces Concept 005: Union & Company in partnership with Chris Gibbs, co-owner of Union. This is the first time the legendary Los Angeles-based streetwear shop has collaborated with a national retailer. Concept 005: Union & Company features over 170 exclusive pieces across clothing, accessories and shoes from a roster of 13 brands curated by Lobban and Gibbs. The pop-up shops are available July 11 through September 1 at select Nordstrom stores and

The shops feature exclusive capsule collections, ranging in price from $42 to $1,295, from brands including Union, Awake NY, BornxRaised, Cactus Plant Flea Market, Camp High, Fear of God, Jordan Brand, Marni, Neighborhood x Converse, No Vacancy Inn, Our Legends, Reigning Champ and Rhude. The in-store installations are inspired by Union’s Tokyo location and incorporate design elements like Sheila Bridges’ iconic Harlem toile wallpaper—which makes an appearance in Union’s collection.

“Union is a brand that stands for something,” said Lobban. “This collaboration is an authentic way to tell the story of what’s happening in the streetwear and contemporary designer space right now. Everyone’s talking about streetwear’s influence on men’s fashion, and Union is the ultimate authority on that. We’re really excited to introduce the world of Union to our Nordstrom customers.”

“We’re bringing to Nordstrom an honest and earnest version of what Union is,” said Gibbs. “Streetwear has been an incubator for new ideas, and I take pride in Union being the store where we’ll go to the lengths of the earth to find the next new brand. Sam and I have built a democratic offering of our favorite brands from affordable T-shirts and sweatshirts, representing our streetwear roots, to directional high fashion and everything in between.”

All the Concept 005: Union & Company brands are featured in a campaign shot by photographer Micaiah Carter and styled by Beth Gibbs, Co-Owner of Union Los Angeles, at the historic Roxie Theatre in Los Angeles. The campaign comes to life on social media, and a billboard in SoHo in New York City.

The exclusive collection is available at, Nordstrom Men’s Store NYC, Nordstrom Downtown Seattle, Nordstrom at The Grove in Los Angeles and Nordstrom Pacific Centre in Vancouver, B.C. and for the first time at four new stores including: Nordstrom Michigan Avenue in Chicago, Nordstrom NorthPark Center in Dallas, Nordstrom Aventura Mall in Miami and Nordstrom Southcoast Plaza in Costa Mesa, Calif.



Last night, Nordstrom and Union hosted a block party at Hester Street Market on the Lower East Side of Manhattan to celebrate the launch of Concept 005: Union & Company. The party served as a re-Union of sorts for Gibbs, bringing the LA boutique back to NYC after closing the original store a decade ago. Guests had the chance to enjoy a Miss Lily’s pop-up Jerk Shack, exclusive T-shirt customizations and sounds by Stretch and Bobbito, No Vacancy Inn and Hank Korsan. The event brought together more than 500 customers, friends of the brands, and notable attendees, including: KAWS Brian Donnelly, Julie Chiang, Shelia Bridges, Corey Stokes, Rhuigi, Joel ‘40oz. VAN’ Fuller, Brendan Babenzien, Angelo Baque, Shaniqwa Jarvis, Sofia Malamute, Alastair McKimm, Will Welch, Jeff Carvalho and Ro James.

Concept 005: Union & Company is Lobban’s fifth project for New Concepts @Nordstrom Men, following previous concepts with Dior, Japanese printing house and Patagonia. The ongoing series of digital and physical pop-up shops invites customers to discover the newest menswear products in partnership with the world’s most compelling brands.

Editor’s Note: Campaign imagery, shop photos and product shots are available at

Union first opened its doors in 1989, in SoHo, NYC, as a showcase and community hub where customers could discover of-the-moment trends in fashion, music and art. The philosophy behind the shop was to curate a mix of “classics with a twist” from up-and-coming and global brands. The store, which developed a cult-like devotion, ultimately moved to LA and is now owned and operated by Chris Gibbs. Gibbs worked in the original NYC shop and took over in 2008. He opened Union Tokyo in 2018.

About Sam Lobban
Sam Lobban started his retail career on the sales floor at Selfridges, where he was quickly promoted to merchant roles. He then joined Mr. Porter, where he was a member of the team that grew the site, leading the strategy behind their designer capsule collections, such as Prada, Balenciaga, Gucci and Made in California. Sam joined Nordstrom in June 2018 as VP Men’s Fashion to support merchandising, marketing, content development, store environment, private label and the shopping experience as it relates to menswear.

About Nordstrom
Nordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 381 stores in 40 states, including 119 full-line stores in the United States, Canada and Puerto Rico; 248 Nordstrom Rack stores; three Jeffrey boutiques; two clearance stores; six Trunk Club clubhouses; and three Nordstrom Local service concepts. Additionally, customers are served online through,, HauteLook and Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.

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John Bailey | Nordstrom, Inc. | | 206.579.8626
Jesse Smiley | PR Consulting | | 212.228.8181