Nordstrom and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, announced a new long-term partnership through which Nordstrom.com customers will have access to shop thousands of high-quality licensed sports fan products available exclusively through Fanatics’ industry-leading assortment. Nordstrom will power the front-end digital customer experience, while orders will be fulfilled and shipped by Fanatics. Fanatics will also make championship products and other real-time items available that are designed and manufactured on-demand through the company’s vertical commerce business model and agile supply chain.
Through this partnership, Nordstrom is introducing an entirely new product category to its assortment with men’s, women’s and kids licensed products in the new Nordstrom.com Sports Fan Shop. The new vertical will feature merchandise from top leagues including the NFL, NCAA, NBA, MLB and more. The tailored product selection is from Fanatics’ wide-ranging merchandise portfolio and includes quality brands like Fanatics, Nike, Adidas and Mitchell & Ness.
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